In an ever more digitalized world, member-based organizations face two increasingly intertwined problems- Digitalizing their internal processes and optimizing the member experience. Whether it's a small association in the first steps of the digital transformation journey or a large multi-chapter association seeking brand cohesion, the adoption of new technologies is an essential component to the member experience and the success of an organization.

Digital transformation can be a double-edged sword in that it can optimize an organization but it can alienate those looking to form a more personal experience and a deeper connection with their fellow members. How is it possible to consolidate these two? Glue Up has gathered a team of expert panelists from different organizations in hopes of answering this and other common pain points in the digital transformation process.

Our discussion will circle around the following points:

• What is digital transformation?
• What are common missteps and problems encountered in the process of digital transformation?
• Was there pushback from your organization?
• How did your members experience the change?
• Did their experience improve?

After out panel discussion, you will get a chance to match with other attendees an 1:1 sessions to discuss your thoughts and insights regarding the event.