The COVID-19 situation is having a massive impact on the association community and as a result industry's future landscape is bound to transform.

These are certainly difficult, but interesting times we live in. None of us could have foreseen these extraordinary circumstances brought on us by the COVID-19 pandemic. Member-based organizations everywhere are wrestling with the question, how do you provide value to members on the road to recovery?

While there is so much uncertainty at the moment, there is also a lot of opportunity. Right now, there's a sense of doom, however there is another side coming. The recovery.

What you do over the next months to position yourself and your association could make a huge difference. How can your associations provide value to your members on the road to recovery?

While the exact timeline of recovery is unclear the impact will eventually pass. A time will come and those that prepared will see the fruits of being pragmatic and measured in a world of hyper mania and high emotions. Now is the time to look for opportunities and start planning, shift your focus on identifying ways on how to bounce back from this crisis.

Key takeaways:

• The impact of COVID-19 pandemic on the association community in Asia-Pacific
• How to develop a recovery plan
• Guidelines to recovery-oriented practices