Democracy has proven anything is possible. Political strategy, party engagement, and winning the support of your audience is key to campaign success. Why not take advantage of effective strategy and campaign tactics to stimulate your membership program? Join us for a peek behind the curtain!


8:00 AM - 8:30 AM
Arrival and Refreshments
8:30 AM - 9:00 AM
Political Tactics as it Relates to Your Business Strategy
9:00 AM - 9:30 AM
Talk-Back Moderated by Eric Hertz
9:30 AM - 10:00 AM
Networking, Refreshments, and Departure


  • Keith  Timko (Executive Director/CEO  of Support Center Partnership in Philanthropy)

    Keith Timko

    Executive Director/CEO of Support Center Partnership in Philanthropy

    Prior to becoming the Executive Director with the Support Center | Partnership in Philanthropy, Keith was the Director & CEO with Build with Purpose, a nonprofit real estate development organization. Keith brings over fifteen years of experience in community development including: involvement in educational reform issues with The Center for Collaborative Education in New York City; experience in leadership development and management programs as the former President of the Leader to Leader Institute (formerly the Peter F. Drucker Foundation); and exposure to policy and community development approaches across the country during his time with Living Cities: The National Community Development Initiative. Keith has a Bachelor’s degree in History and Russian from Rutgers University and a Masters in Business Administration from Columbia University.

    view more
  • Jay Starr  (Senior Vice President of Member Services  at Public Relations Society of America)

    Jay Starr

    Senior Vice President of Member Services at Public Relations Society of America

    Jay Starr is currently the Senior Vice President of Member Services for the Public Relations Society of America (PRSA). Responsibilities include managing the membership recruitment and retention programs for this 22,000 member organization, which serves public relations and communications professionals. He also manages the Societies 110 chapters, 10 districts and 14 sections, and its Professional Development Department. Jay joined PRSA in July of 2015.
    Prior to joining PRSA, Jay was a Senior Vice President at the International Council of Shopping Centers (ICSC) for nearly 20 years. At ICSC, Jay managed the membership department, marketing department, and leadership development. ICSC is a global trade association serving 70,000 members in retail real estate.

    view more
  • Eric Hertz, MS, CAE (President  at Center for Retail Real Estate)

    Eric Hertz, MS, CAE

    President at Center for Retail Real Estate

    Eric Hertz, MS, CAE, is President of the Center for Retail Real Estate, a comprehensive learning and development resource for the retailing and shopping center industry. Prior to launching CRRE in January 2016, Eric was Senior Vice President of Education and Organizational Development for the International Council of Shopping Centers, the premier global trade association of the shopping center industry. While at ICSC, he was responsible for directing a broad range of educational programs and certification initiatives for ICSC’s membership of over 60,000 industry executives worldwide, as well as an extensive range of internal training programs for ICSC’s senior executives and mid-level managers.
    Before joining ICSC in 2013, Eric was President of the Center for Executive Development, a consulting firm specializing in high-level executive education programs for retailers, apparel companies and industry associations. CED has produced and managed extensive training programs for such leading retail organizations as Brooks Brothers, Calvin Klein, Phillips-Van Heusen, Nautica and VF Corporation. These programs contributed to measurable growth in organizational productivity, store manager performance and overall retail profitability.
    Prior to founding CED in January 2010, Eric served for six years as Director of Executive Education at the Fashion Institute of Technology (FIT) in New York City, a State University of New York (SUNY) campus, where he built and managed a broad-based program for senior executives in the fashion and retailing industries. Eric has also served as President and Executive Director of The Fashion Association, an educational and marketing consortium of major retailers and apparel companies; and vice president of marketing for the American Apparel and Footwear Association.
    Eric holds the credential of “Certified Association Executive” from the American Society of Association Executives. He is a Board member of the New York Society of Association Executives. Eric also serves on the Board of Directors of Advertex Communications, Inc., the internal advertising agency of Macy’s Inc.; the Advisory Board of the International Trade and Marketing Department at FIT, and the Consumer, Apparel and Retail Studies Department at the University of North Carolina at Greensboro.
    Eric graduated cum laude from Yale University with a BA in English literature. He received an MS in journalism from Syracuse University and did postgraduate work in publishing at Stanford University.

    view more


Early Bird