About the Event

Now is the time to start thinking about what changes you and your association want to make for the new year. While no one knows what 2021 will look like yet, most experts agree that COVID-19 will continue to affect our lives well into the first half of this year. The good news is that the strongest, well-managed associations will continue to pivot and adapt to remain successful and learn new ways to create even more success.

At Glue Up's Outlook 2021: Preparing Your Association for the New Year event, we'll be taking a closer look at some strategic planning critical to the future of associations, our new normal, the prospects of 2021, and how to transition your organization to get ready for the post-COVID era.

This event aims to help associations how to meet today's member needs, actively engage new audiences, and uncover new revenue opportunities.

Learn how to become more effective and run smoothly this 2021 and get ready for the upcoming challenges and opportunities through an in-depth panel discussion from the country's top association leaders who will offer fresh perspectives and unique insights on how to prepare your association for the new year.

Key takeaways:

  • What members want now and in the future?
  • How can associations be successful in this "new normal"?
  • What will the future business model look like?
  • How do you future-proof your association?


  • Oguche Agudah (CEO of Pension Fund Operators Association of Nigeria)

    Oguche Agudah

    CEO of Pension Fund Operators Association of Nigeria

    Oguche is currently the Chief Executive Officer (CEO) of the Pension Fund Operators Association of Nigeria (PenOp). In this role he leads the efforts of c $ 28 billion pension industry in Nigeria in engaging the regulators, the media, the financial markets and other stakeholders in order to ensure that the interests of the pension industry and pension operators are protected and promoted and also in ensuring that the pension industry has a positive effect on National Development.

    Oguche was previously Nigeria’s Regional Director for OurCrowd, a crowd funding and venture capital firm with headquarters in Israel. He was also previously the Chief Investment Officer/Executive Director of a growing integrated real estate and alternative asset management company.

    Prior to this, he worked as a Special adviser to Nigeria’s Minister of Industry, Trade and Investment. His portfolio was “Access to Finance”. In this role, he advised on and implemented policies, strategies and programmes that could help to increase access to finance for Nigeria’s teeming entrepreneurs.

    Prior to this, he worked with Standard Chartered Bank as an associate Director in their Lagos office, where he was in charge of the credit quality of a portfolio of assets worth USD 7 billion dollars. This included various loan products and derivatives to banks, the government and sovereign owned enterprises (SOEs) in Nigeria. In Standard Chartered, he had short term assignments in South Africa and London, working in the Risk management, Credit and Corporate Finance functions. In Standard Chartered Bank he held various roles spanning operations, Risk management & Credit, financial institutions and strategy.

    He possesses a degree in Banking and finance from the University of Lagos, Nigeria and is a fellow of both the Chartered Institute of Bankers Nigeria and the Chartered Institute of Stockbrokers Nigeria.

    He is an avid writer and he has a column in some local and international mediums where he writes and advices on strategy, finance, entrepreneurship and emerging markets.

    He is deeply involved in community work, as he mentors a group of volunteers, focusing on building global businesses and leaders out of Nigeria.

    He is a firm believer in Nigeria, married to his best friend and they have two boisterous children.

    He has been privileged to experience life as an entrepreneur, a policy maker and an employee in a world class organization operating in an emerging market. These varied circumstances have enabled him to appreciate life and business from different perspectives arming him with a unique blend of the excellence and business acumen of the private sector and the social impact objective of the public sector.

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  • Dr Jerry Gule (CEO of Institute of People Management (IPM))

    Dr Jerry Gule

    CEO of Institute of People Management (IPM)

    Dr Jerry Gule is the CEO of the Institute of People Management (IPM), a position he assumed in November 2017, after a short stint as Interim CEO. He is one of the founding directors of Gule Executive Coaching (Pty) Limited, a company founded in 2016 and practices as an executive coach. Prior to establishing GEC he was GM of TOTAL Marketing Services Competency Centre (Pty) Limited, an internal consulting company of TOTAL Africa Middle East. At TOTAL South Africa (Pty) Limited, Dr Gule worked collaboratively with the HR team to craft and implement the transformation strategy of the company. He served for some time as GM: HR, Transformation and Procurement and helped the company to deliver on its transformation commitments as per the Petroleum and Liquid Fuels Charter.

    He is Chairperson of Love Trust, a charity offering best-in-class education to vulnerable children in the Tembisa. He is also a member of the HR & Remuneration Committee and a Non-Executive Director of the Aurum Institute. He was also Chairperson of the South African Employers for Disability (SAE4D) for over thirteen years, before vacating the role in August 2019.

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  • Kevan Jones (Executive Director of Southern African Communications Industries Association)

    Kevan Jones

    Executive Director of Southern African Communications Industries Association

    Kevan Jones is a fellow of the Institute for Association Leadership in the UK and holds the professional CAE designation from both the American and Canadian Societies of Association Executives.

    He holds a MA degree from Regents University London School of Psychology and Psychotherapy. He currently serves as Executive Director of the Southern African Communications Industries Association (SACIA), a SAQA-recognised professional body working in the communications and entertainment industry. Kevan has significant experience working in the Association sector across Africa and the Middle East with a specific focus on the development of standards, training and industry certification.

    He’s a strong believer in the need for cooperation and collaboration between Associations, asserting that individual Associations can better serve their membership by sharing resources, knowledge and effort.

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  • Jacob Mwangi (CEO of Architectural Association of Kenya)

    Jacob Mwangi

    CEO of Architectural Association of Kenya

    Jacob is the Chief Executive Officer of the Architectural Association of Kenya – a premier association representing seven built environment professions – architecture, quantity surveying, engineering, town planning, landscape architecture, environmental design and construction project management.

    He has been actively engaged in the formulation and implementation of the organization’s strategic objectives and which have resulted in a stronger and active research and advocacy, membership services and public communication functions.

    He is also a firm believer in technology as an important contributor to the organizational growth especially during this period.

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  • Eric Schmidt (CEO of Glue Up)

    Eric Schmidt

    CEO of Glue Up

    CEO of Glue Up (formerly EventBank), an all-in-one cloud-based CRM engagement platform for event and membership management, is the leading platform in emerging and developing markets and North America.

    As CEO of Glue Up, Eric L. Schmidt is focused on delivering cloud solutions that transform the way professional communities enable and enrich relationships. Glue Up has offices in 11 countries and clients in over 50. Eric’s focus is to continue building the best product for Glue Up’s clients and expanding the company’s presence in emerging and developing markets around the world. Over the last 18 years, Eric has founded and incubated several companies from the ground up; including China Entrepreneurs which was the top community organization for more than 50,000 entrepreneurs, hosting more than 100 conferences

    Eric was an elected member of American Chamber of Commerce in China's Board of Governors for three years (2017, 2018 & 2019) and is recognized as an authority on digital transformation and business in emerging markets. He has been featured in media such as The Wall Street Journal, Financial Times, Baron’s, BBC, CCTV, China Daily, and numerous other outlets.

    Eric once traced Marco Polo’s route from Beijing, China to Venice, Italy, 100 days by bicycle – he was appreciatively sponsored by Nike and Philips. He also previously lived in China (17 years) and Guatemala.

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