About the Event

Now is the time to start thinking about what changes you and your association want to make for the new year. While no one knows what 2021 will look like yet, most experts agree that COVID-19 will continue to affect our lives well into the first half of this year. The good news is that the strongest, well-managed associations will continue to pivot and adapt to remain successful and learn new ways to create even more success.

At Glue Up's Outlook 2021: Preparing Your Association for the New Year event, we'll be taking a closer look at some strategic planning critical to the future of associations, our new normal, the prospects of 2021, and how to transition your organization to get ready for the post-COVID era.

This event aims to help associations how to meet today's member needs, actively engage new audiences, and uncover new revenue opportunities.

Learn how to become more effective and run smoothly this 2021 and get ready for the upcoming challenges and opportunities through an in-depth panel discussion from the country's top association leaders who will offer fresh perspectives and unique insights on how to prepare your association for the new year.

Key takeaways:

  • What members want now and in the future?
  • How can associations be successful in this "new normal"?
  • What will the future business model look like?
  • How do you future-proof your association?


  • Jada Seet (President at International Coaching Federation (Singapore Chapter))

    Jada Seet

    President at International Coaching Federation (Singapore Chapter)

    Jada Seet is an Executive and leadership Coach with 13 years experience. She brings over 2,000 hours of coaching experience across 1,500 individuals into her work. Jada has trained hundreds of individuals in coaching skill sets, in areas of communication, motivation, leadership and team performance since 2007.

    She currently serves as President of International Coach Federation Singapore Chapter; the world’s largest organization of professionally trained coaches.

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  • Nick Koerbin (Executive Director of Association Executive Services)

    Nick Koerbin

    Executive Director of Association Executive Services

    With over 30 years of management expertise, Executive Director and Founder of AES, Nick Koerbin is one of Australia's most experienced association leaders. He has held positions as the CEO of Materials Australia, the National Parts Code, Master Painters Australia Ltd, as well as General Manager positions in the Institute of Insurance, Australian Quality Council, the Financial Planning Association, the Australian Human Resources Institute, and the Furniture Industry Association of Australia.

    He is the Executive Director of Association Executive Services (AES), the only Australian organisation that provides complete management services to associations. He is also a non-executive board director of the Australasian College of Paramedic Practitioners Ltd

    In 2010, Nick was part of the team that designed and developed the NFP Association Self-Assessment tool used by association leaders to evaluate and benchmark their organisation's performance compared to similar associations.

    Nick has been able to assist leaders in becoming more confident and informed decision-makers to create more effective strategies and implementation plans.

    Nick holds a Bachelor of Arts and a Graduate Diploma in Management. In addition to his fellowship of the Quality Society of Australasia, he is also a former board director, state president, a fellow of the Australasian Society of Association Executives, and a member of the American Society of Association Executives.

    He is the author of several publications for managing change. They include "Quality Journey," a journal that has become one of the most valuable documents for any business seeking to implement Quality Management principles. He is also the author of "Organisational Culture & Change," a resource now used by tertiary students to undertake business management qualifications. In 2019 he authored the "Association Executives Tool Kit." A complete practical handbook for managing an association in Australia.

    Nick lives in Melbourne, Victoria, Australia, with his wife and two adult sons.

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  • Saharsh Damani (CEO of Federation of Automobile Dealers Associations (FADA))

    Saharsh Damani

    CEO of Federation of Automobile Dealers Associations (FADA)

    Mr Saharsh Damani is the first CEO of Federation of Automobile Dealers Associations (FADA).

    With a career spanning over a decade in various Liaising, M&A, Strategy and Research related roles, Mr Damani is driving the FADA’s work and support the Executive Committee, the Council and the dealer community at large in seeking solutions on issues related to Auto Retail Industry. Mr Damani is working with an endeavour to build a strong and sustainable Auto Retail Sector in India.

    Mr Saharsh Damani has a proven track record of taking Federations ahead in the game in his previous two roles at the All India Digital Cable Federation (AIDCF) and Indian Broadcasting Foundation (IBF), the preeminent body of Digital Cable TV Operators and Television Broadcasters in India. Releasing Indian Auto Retail Figures is a testament to his commitment towards Auto Retail Industry in India.

    Apart from Media & Entertainment, Mr Damani has worked in various other industries, such as, Information Technology, Building Materials and Life Sciences, on M&A, Strategy and Research related areas.

    Mr Damani graduated in Accountancy Honours and went on to do his Masters in Finance (Gold Medallist) followed by CFA and MBA (Finance & Marketing).

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  • Marcel Ewals (Director, Associations & Marketing of MCI Group)

    Marcel Ewals

    Director, Associations & Marketing of MCI Group

    20 years of industry development expertise in Asia through conferences and exhibitions. Works primarily for NGO's and NPO's to extend their agenda's through trade shows, events, education and fundraising. Currently supporting the group's portfolio of Event in SE Asia. Division head of Association Management and Marketing , and Key account management.

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  • Eric Schmidt (CEO of Glue Up)

    Eric Schmidt

    CEO of Glue Up

    CEO of Glue Up (formerly EventBank), an all-in-one cloud-based CRM engagement platform for event and membership management, is the leading platform in emerging and developing markets and North America.

    As CEO of Glue Up, Eric L. Schmidt is focused on delivering cloud solutions that transform the way professional communities enable and enrich relationships. Glue Up has offices in 11 countries and clients in over 50. Eric’s focus is to continue building the best product for Glue Up’s clients and expanding the company’s presence in emerging and developing markets around the world. Over the last 18 years, Eric has founded and incubated several companies from the ground up; including China Entrepreneurs which was the top community organization for more than 50,000 entrepreneurs, hosting more than 100 conferences

    Eric was an elected member of American Chamber of Commerce in China's Board of Governors for three years (2017, 2018 & 2019) and is recognized as an authority on digital transformation and business in emerging markets. He has been featured in media such as The Wall Street Journal, Financial Times, Baron’s, BBC, CCTV, China Daily, and numerous other outlets.

    Eric once traced Marco Polo’s route from Beijing, China to Venice, Italy, 100 days by bicycle – he was appreciatively sponsored by Nike and Philips. He also previously lived in China (17 years) and Guatemala.

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