Event Details

What is expected of associations today? With more technology, software, and digital platforms available than ever before, learn what associations are doing to deliver the value proposition to their members,at the same time, driving engagement and adapting to the digital world.

Focusing on members' journey and experience is the most effective way to enhance their satisfaction, increase retention, and drive repeat customers. Associations can dive deep into Member Experience strategies, along with member journey mappings, to deliver an enhanced member experience that supports retention, growth, and engagement.

Understand how the pandemic has forced Associations to improve their member value proposition and gain tips on how to successfully communicate this with membership. Learn how Associations have ensured membership renewal in these trying times. Discover new and innovative ways to engage members in a virtual setting in the areas of networking, events, or workshops.

Key Takeaways:

  • Driving client engagement and retention
  • Adapting to a digitally transformed membership value proposition
  • Ways to enhance client satisfaction and drive repeat customers
  • Member experience strategies and best practices
  • Importance of Events, Marketing, Communication in increasing client retention
  • Tips for successfully managing change and improve member journey mappings


  • Dr Jerry Gule (CEO of Institute of People Management (IPM))

    Dr Jerry Gule

    CEO of Institute of People Management (IPM)

    Dr Jerry Gule is the CEO of the Institute of People Management (IPM), a position he assumed in November 2017, after a short stint as Interim CEO. He is one of the founding directors of Gule Executive Coaching (Pty) Limited, a company founded in 2016 and practices as an executive coach. Prior to establishing GEC he was GM of TOTAL Marketing Services Competency Centre (Pty) Limited, an internal consulting company of TOTAL Africa Middle East. At TOTAL South Africa (Pty) Limited, Dr Gule worked collaboratively with the HR team to craft and implement the transformation strategy of the company. He served for some time as GM: HR, Transformation and Procurement and helped the company to deliver on its transformation commitments as per the Petroleum and Liquid Fuels Charter.

    He is Chairperson of Love Trust, a charity offering best-in-class education to vulnerable children in the Tembisa. He is also a member of the HR & Remuneration Committee and a Non-Executive Director of the Aurum Institute. He was also Chairperson of the South African Employers for Disability (SAE4D) for over thirteen years, before vacating the role in August 2019.

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  • Kevan Jones (Executive Director of Southern African Communications Industries Association)

    Kevan Jones

    Executive Director of Southern African Communications Industries Association

    Kevan Jones is a fellow of the Institute for Association Leadership in the UK and holds the professional CAE designation from both the American and Canadian Societies of Association Executives.

    He holds a MA degree from Regents University London School of Psychology and Psychotherapy. He currently serves as Executive Director of the Southern African Communications Industries Association (SACIA), a SAQA-recognised professional body working in the communications and entertainment industry. Kevan has significant experience working in the Association sector across Africa and the Middle East with a specific focus on the development of standards, training and industry certification.

    He’s a strong believer in the need for cooperation and collaboration between Associations, asserting that individual Associations can better serve their membership by sharing resources, knowledge and effort.

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  • Craig Lehmann (VP of Global Sales at Glue Up)

    Craig Lehmann

    VP of Global Sales at Glue Up

    Craig Lehmann brings over 25 years of experience in sales and leadership, along with an extensive knowledge of the events industry. Craig has always been ‘in the people business' and believes in the power of human connections, creating meaningful experiences that forge lifelong relationships. He has helped grow businesses from the ground up, and has executive leadership experience at large revenue companies.

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  • Jacob Mwangi (CEO of Architectural Association of Kenya)

    Jacob Mwangi

    CEO of Architectural Association of Kenya

    Jacob is the Chief Executive Officer of the Architectural Association of Kenya – a premier association representing seven built environment professions – architecture, quantity surveying, engineering, town planning, landscape architecture, environmental design and construction project management.

    He has been actively engaged in the formulation and implementation of the organization’s strategic objectives and which have resulted in a stronger and active research and advocacy, membership services and public communication functions.

    He is also a firm believer in technology as an important contributor to the organizational growth especially during this period.

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