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What is expected of associations today? With more technology, software, and digital platforms available than ever before, learn what associations are doing to deliver the value proposition to their members,at the same time, driving engagement and adapting to the digital world.

Focusing on members' journey and experience is the most effective way to enhance their satisfaction, increase retention, and drive repeat customers. Associations can dive deep into Member Experience strategies, along with member journey mappings, to deliver an enhanced member experience that supports retention, growth, and engagement.

Understand how the pandemic has forced Associations to improve their member value proposition and gain tips on how to successfully communicate this with membership. Learn how Associations have ensured membership renewal in these trying times. Discover new and innovative ways to engage members in a virtual setting in the areas of networking, events, or workshops.

Key Takeaways:

  • Driving client engagement and retention
  • Adapting to a digitally transformed membership value proposition
  • Ways to enhance client satisfaction and drive repeat customers
  • Member experience strategies and best practices
  • Importance of Events, Marketing, Communication in increasing client retention
  • Tips for successfully managing change and improve member journey mappings


  • Giovanni Caniglia (CEO and Secretary General of Italian Chamber of Commerce and Industry in Australia - Melbourne Inc.)

    Giovanni Caniglia

    CEO and Secretary General of Italian Chamber of Commerce and Industry in Australia - Melbourne Inc.


    A creative and strategically accomplished commercial professional equipped with 20+ years of global industry experience in sponsorship sales, marketing, communications, corporate branding, events and partnership activation.

    Having worked locally & internationally in senior leadership roles in the business of sport, entertainment, media, hospitality and tourism - securing major commercial transactions, broadcast, merchandise and licensing agreements with high performing global organisations..

    A multilingual professional with a proven track record across the full marketing mix - leading, developing and executing winning business methodologies within highly competitive & fast paced dynamic environments. A highly driven motivating leader of results based teams with a reputation to achieving breakthrough outcomes.

    A successful visionary innovator adept at cultivating mutually beneficial relationships with all stakeholders and delivering optimum brand equity & sustainable long term growth. With first hand experiences of contemporary sporting competitions, international tournaments and major events, I also have a personal contact network of key decision makers in the sports, entertainment & media industries within Australia and globally.

    Breaking new ground in social media strategy delivering emotionally engaging content - influencing minds & changing consumer behaviour; a skilled presenter and communicator with extensive experience in a broad range of media.

    A self-starter with an entrepreneurial spirit who thrives on team work with a focus on service beyond expectation.

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  • Monette Iturralde - Hamlin (Chairwoman at Women's Business Council Philippines)

    Monette Iturralde - Hamlin

    Chairwoman at Women's Business Council Philippines

    Maria Montserrat Iturralde-Hamlin (Monette) is president and founder of TeamAsia. She concurrently serves as Chairwoman of Hopkins International Partners, Inc.; as Vice President for Conventions of the Philippine Association of Convention/Exhibition Organizers and Suppliers (PACEOS); as Chairwoman of the Women's Business Council Philippines, and as President of the Government-Academe-Industry Network (GAIN).

    Monette was appointed to the Philippine Tourism Promotions Board as Director for the Meetings, Incentives, Conventions and Exhibitions (M.I.C.E.) sector by Philippine President Benigno S. Aquino III in 2012. She leveraged a distinguished career in international publishing to conceptualize and create Asia’s first agency dedicated exclusively to corporate identity development and non-traditional, multichannel marketing communications. Monette developed the business processes that made TeamAsia a modern marketing communications pioneer in Asia, and an award-winning arbiter of industry performance.

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  • YeYoon Kim (Chapter Partner at Project Management Institute)

    YeYoon Kim

    Chapter Partner at Project Management Institute

    YeYoon helps develop professional communities at the Project Management Institute (PMI) where she has supported PMI chapters and communities in 20 countries across the Asia Pacific region, spanning from India to New Zealand. YeYoon is passionate about developing non-profit boards, volunteer leaders, and building diverse and effective teams. She is also a master-organizer of events, and her personal mission is to bring zest and humor to every team and community she is a part of

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  • Harry Marshall ACC (President-Elect at ICF Singapore)

    Harry Marshall ACC

    President-Elect at ICF Singapore


    Working across the Asia-Pacific region, I am an executive coach helping clients understand, leverage and develop their leadership style and maximise their signature strengths to get to the next level in their careers. Further I work with teams to level up their self-awareness as leaders, build skills & confidence. I blend positive psychology, a keen interest in neuroscience and some fun!

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  • Robert Rogers, CSEP (Director, Events Man, Founder of Asian Events Organization)

    Robert Rogers, CSEP

    Director, Events Man, Founder of Asian Events Organization


    Robert Rogers has over 30 years of experience creating managing and producing live events. He is a Certified Special Event Professional (CSEP), one of only 300 worldwide and one of two in Asia. His experience ranges from stage management for heads of state including Obama and President Xi to luxury multicity productions featuring A-list entertainers. He was the founding president of the International Live Event Association Hong Kong Chapter and is a part time lecturer at Hong Kong University SPACE. Currently he is a proponent for ISO20121 event sustainability standards in Asia helping event owners and corporate clients to implement green management practices into their management systems.. “I love bringing stories to life, connecting people and solving problems. The event industry brings those together perfectly.”

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  • Eric Schmidt (CEO & Co-Founder of Glue Up)

    Eric Schmidt

    CEO & Co-Founder of Glue Up

    CEO of Glue Up (formerly EventBank), an all-in-one cloud-based CRM engagement platform for event and membership management, is the leading platform in emerging and developing markets and North America.

    As CEO of Glue Up, Eric L. Schmidt is focused on delivering cloud solutions that transform the way professional communities enable and enrich relationships. Glue Up has offices in 11 countries and clients in over 50. Eric’s focus is to continue building the best product for Glue Up’s clients and expanding the company’s presence in emerging and developing markets around the world. Over the last 18 years, Eric has founded and incubated several companies from the ground up; including China Entrepreneurs which was the top community organization for more than 50,000 entrepreneurs, hosting more than 100 conferences annually.

    Eric was an elected member of American Chamber of Commerce in China's Board of Governors for three years (2017, 2018 & 2019) and is recognized as an authority on digital transformation and business in emerging markets. He has been featured in media such as The Wall Street Journal, Financial Times, Baron’s, BBC, CCTV, China Daily, and numerous other outlets.

    Eric once traced Marco Polo’s route from Beijing, China to Venice, Italy, 100 days by bicycle – he was appreciatively sponsored by Nike and Philips. He also previously lived in China (17 years) and Guatemala.

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