Event Details

What is expected of associations today? With more technology, software, and digital platforms available than ever before, learn what associations are doing to deliver the value proposition to their members,at the same time, driving engagement and adapting to the digital world.

Focusing on members' journey and experience is the most effective way to enhance their satisfaction, increase retention, and drive repeat customers. Associations can dive deep into Member Experience strategies, along with member journey mappings, to deliver an enhanced member experience that supports retention, growth, and engagement.

Understand how the pandemic has forced Associations to improve their member value proposition and gain tips on how to successfully communicate this with membership. Learn how Associations have ensured membership renewal in these trying times. Discover new and innovative ways to engage members in a virtual setting in the areas of networking, events, or workshops.

Key Takeaways:

  • Driving client engagement and retention
  • Adapting to a digitally transformed membership value proposition
  • Ways to enhance client satisfaction and drive repeat customers
  • Member experience strategies and best practices
  • Importance of Events, Marketing, Communication in increasing client retention
  • Tips for successfully managing change and improve member journey mappings


  • Joe Goderre (CEO of Express Yourself)

    Joe Goderre

    CEO of Express Yourself

    Expert in virtual education.

    National agreements with NGOs such as: "Save the Children" "World Vision" and "Medglobal"

    National agreement with UN-WFP on virtual education

    Member of the Nortic cluster and the BSC-Innpulsiva Smart Cities project

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  • Veronica Lake (Associate Director - Events and Marketing of UK-ASEAN Business Council)

    Veronica Lake

    Associate Director - Events and Marketing of UK-ASEAN Business Council

    Veronica is an experienced international events professional, currently with the UK-ASEAN Business Council , the UK's leading organisation promoting trade between UK and ASEAN markets, as its Associate Director-Events and Marketing.

    Prior to this challenging role, Veronica worked as Project Manager at a London based DMC and supported the events team of a major Italian corporate association in their MICE activity.

    These roles have given Veronica a wide range of experiences which she continues to build on.

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  • Scott Pleasants (Board Strategic Innovation Advisor at Innovate Lynchburg)

    Scott Pleasants

    Board Strategic Innovation Advisor at Innovate Lynchburg


    I developed a love of helping connecting and helping people through the influence of my parents and some amazing teachers that saw computer science as the future. When he was introduced to an Apple II+ and plotted my first square, I was hooked. I saw the computer as a tool full of possibilities and a way to make a difference in the lives of others.

    Throughout my career, I have lived by a simple idea that I could achieve anything in life as long as he was helping others get what they want first.

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  • Allen Pratt (Executive Director of National Rural Education Association)

    Allen Pratt

    Executive Director of National Rural Education Association


    Is the Executive Director of the National Rural Education Association. He has served in this role for 4 years. The focus of his work is providing a unified voice for rural schools and communities. His work in the past has been in the areas of workforce development, school reform, professional learning communities and rural education initiatives.

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  • Eric Schmidt (CEO & Co-Founder of Glue Up)

    Eric Schmidt

    CEO & Co-Founder of Glue Up

    CEO of Glue Up (formerly EventBank), an all-in-one cloud-based CRM engagement platform for event and membership management, is the leading platform in emerging and developing markets and North America.

    As CEO of Glue Up, Eric L. Schmidt is focused on delivering cloud solutions that transform the way professional communities enable and enrich relationships. Glue Up has offices in 11 countries and clients in over 50. Eric’s focus is to continue building the best product for Glue Up’s clients and expanding the company’s presence in emerging and developing markets around the world. Over the last 18 years, Eric has founded and incubated several companies from the ground up; including China Entrepreneurs which was the top community organization for more than 50,000 entrepreneurs, hosting more than 100 conferences annually.

    Eric was an elected member of American Chamber of Commerce in China's Board of Governors for three years (2017, 2018 & 2019) and is recognized as an authority on digital transformation and business in emerging markets. He has been featured in media such as The Wall Street Journal, Financial Times, Baron’s, BBC, CCTV, China Daily, and numerous other outlets.

    Eric once traced Marco Polo’s route from Beijing, China to Venice, Italy, 100 days by bicycle – he was appreciatively sponsored by Nike and Philips. He also previously lived in China (17 years) and Guatemala.

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