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The COVID-19 situation is having a massive impact on the association community and as a result industry's future landscape is bound to transform.

Every crisis has two sides - a challenge and an opportunity. As such, it's not just a matter of getting the association community engine restarted. But also, the collective association ecosystem must understand what has changed, and what will best position the industry to grow together and become a global force once again.

What you do over the next months to position yourself and your association to your members could make a huge difference. While the exact timeline of recovery is unclear the impact will eventually pass. Now is the time to start thinking how to better prepare Associations for the future.

The Association community need to look forward into the future, how to survive and ready themselves for a revival.

Key takeaways:

  • The impact of COVID-19 pandemic on the association community in India
  • How do associations support and provide value to members on the road to recovery
  • How India's Associations can double membership growth
  • How to drive membership revenue post crisis
  • Rethinking India's Membership Lifetime Module


Founded in 2013, EventBank provides cloud platform that gives communities the power to streamline operations, enrich member engagement, and maximize value underpinning expansive networks.

EventBank's cutting-edge platform combines best event and membership management, CRM, email marketing, chamber website development and mobile apps into one powerful cloud platform.

We have helped hundreds of organizations around the world modernize processes and eliminate engagement challenges.

Through a partnership between Talley Management Group, Inc. and plan it! Meetings and conferences, Vraata offers globally recognized association management best practices, event planning/service delivery expertise and national contacts and knowledge that is incomparable to any firm offered in India. With its global knowledge and local connections, Vraata Association Management Excellence is the choice for international associations entering or building in India and new or developing associations within India. The Vraata team knows the importance of finding and working with the right partners and how building the right relationships can lead to the success of your association; we're a team you can trust.