The Localization of Global Marketing & Events in Hong Kong

Hong Kong is constantly changing as customers are choosing to adopt new ways of life. With the world transforming into a homogenous marketplace, it can be difficult when trying to find the balance between standardized and localized global marketing practices. The rate of the global market continues to rise at an unprecedented rate, and difficulties when attempting to harmonize the cultural differences of the markets can easily arise.

Join us on June 20th at 3/F Eton Tower, Causeway Bay for wine and cheese to discover the recent insights and trends from local Hong Kong event professionals who are leveraging technological advances and tools when promoting events. A 'one size fits all' approach is no longer a viable option as a global marketing strategy, and can be extremely problematic when you are trying to grow your organization. EventBank will be hosting a panel discussion with industry experts on how the global marketing field is constantly having to shift in response to consumer demand, rapid technological innovation, and a deluge of content and platforms.

Join other marketing executives in Hong Kong on June 20th to discuss the shift from global to localized marketing strategies that are changing the face of the consumer industry.

Speakers

Marc Sparrow

General Manager at The Hoffman Agency

Over his 18 year career, Marc has worked on international communications campaigns for some of the world’s biggest technology companies alongside a ra...

Karrie Bitanga

Director and Founding Partner of Imagindustries Limited

Karrie is the embodiment of brand storytelling demonstrating a consumer-centric respect for what’s hot and what’s not. A master of Public Relations, I...

Anita Chau

Director of Marketing at KPMG

Anita has over 10 years' experience in organising and project managing a number of global, regional and local conferences, events and meetings ranging...

Daniel Hagos

Managing Director - Hong Kong of PALO IT

Daniel is currently leading the Hong Kong office for PALO IT, a global technology innovation consultancy and an agile software development company ded...

Sheel Kohli

Chief Marketing Officer at AAX

Sheel is Chief Marketing Officer at AAX and is responsible for the development of global marketing and communication strategies, brand management and ...

Karrie is the embodiment of brand storytelling demonstrating a consumer-centric respect for what’s hot and what’s not. A master of Public Relations, Intellectual Property Events, and Consumer Relationship Management , her expertise in luxury brands was cultivated via measurable contribution to both luxury brands and private banks in Hong Kong, Mainland China and Macau. Her unique ability to build broad brand narratives was nurtured by her management and public relations skilled honed via a history of success in on and off-line journalism with respected media outlets including work with luxury titles such as the Hong Kong Tatler and Millionaireasia. Karrie directs business outreach and key account operations with an emphasis on continued growth throughout Asia.

Sheel is Chief Marketing Officer at AAX and is responsible for the development of global marketing and communication strategies, brand management and public relations.

Before joining AAX, Sheel served as a member of the Executive Committee and Global Chief Marketing and Communications Officer for Block.one, managing the global marketing and communications activities of the company, as well as providing strategic direction on the development of the company’s brand, marketing, communications and reputation management across all channels.

Sheel also spent more than a decade at Credit Suisse, where he led Asia-Pacific corporate communications as a Managing Director. In addition to overseeing the bank’s corporate communications across investment banking, private banking and asset management, Sheel was heavily involved in developing Credit Suisse’s flagship Asian Investment Conference.

Prior to Credit Suisse, Sheel led corporate communications for Asia-Pacific at ING for five years and also worked as an Europe-based business correspondent for the South China Morning Post for just under a decade.

About Event

Agenda

June 20, 2019

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Speakers

Marc Sparrow

Karrie Bitanga

Anita Chau

Daniel Hagos

Sheel Kohli

Community

Connect with 57 people attending this event

Venue

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