A strategic marketer with years of experience in delivering great result-oriented campaigns in multinational companies in the APAC region within QSR, events, print and digital media industries. Served in consultancy and in-house positions where focus has been marketing strategy development, brand marketing, enterprise and vertical segment marketing and building specialist marketing communities through events and business conferences.

Currently, she is the APAC Event Manager for EventBank, a global organization that build, manage and transform communities with an all-in-one engagement management software.

She has a master’s degree in marketing from De La Salle University in Manila.

CEO of Glue Up (formerly EventBank), an all-in-one cloud-based CRM engagement platform for event and membership management, is the leading platform in emerging and developing markets and North America.

As CEO of Glue Up, Eric L. Schmidt is focused on delivering cloud solutions that transform the way professional communities enable and enrich relationships. Glue Up has offices in 11 countries and clients in over 50. Eric’s focus is to continue building the best product for Glue Up’s clients and expanding the company’s presence in emerging and developing markets around the world. Over the last 18 years, Eric has founded and incubated several companies from the ground up; including China Entrepreneurs which was the top community organization for more than 50,000 entrepreneurs, hosting more than 100 conferences
annually.

Eric was an elected member of American Chamber of Commerce in China's Board of Governors for three years (2017, 2018 & 2019) and is recognized as an authority on digital transformation and business in emerging markets. He has been featured in media such as The Wall Street Journal, Financial Times, Baron’s, BBC, CCTV, China Daily, and numerous other outlets.

Eric once traced Marco Polo’s route from Beijing, China to Venice, Italy, 100 days by bicycle – he was appreciatively sponsored by Nike and Philips. He also previously lived in China (17 years) and Guatemala.